Director of Marketing and Sales Support
Krista brings a sense of integrity and determination to her role as Director of Marketing and Sales Support – qualities that contribute to her excellent results. Joining our team in 2014, she is responsible for sales, marketing, recruiting, training, coaching and generating leads through inquiries and outreach activities as well as the use of customer relationship management (CRM) software. Krista says of her work, “I love to motivate sales teams and generate out-of-the-box ideas that result in solid increases to occupancy.”
As a member of the Ontario Retirement Community Association (ORCA), Krista is engaged in the issues that affect retirement communities. Prior to joining our team, she was involved in the leasing of new buildings and retirement communities, where she set exceptional sales records. She has a Bachelor of Arts from the University of Waterloo in Political Science and Management Studies.
Born in Paris, Ontario, Krista currently lives in the country with her husband and young son. An avid outdoor enthusiast, she often enjoys cycling, running and hiking with her family in her free time.